Search Engine Marketing | HoopJumper: Top Producer® Powered Real Estate Websites | Small Business Web 2.0 SEO web sites
Search Engine Marketing | HoopJumper: Top Producer® Powered Real Estate Websites | Small Business Web 2.0 SEO web sites

Search Engine Marketing
Search Engine Marketing
Posted on : August 14, 2008
How to Maximize Your Click-Through Rate and Add More Control to Your Landing Pages Using Ad Sitelinks
In the organic search listings you're probably familiar with Sitelinks. They are the collection of links that appear below the search result for your website, and they link to the main pages of your site. Sitelinks are there to help users navigate your site. They are created by analyzing the link structure of your site [...] ...»
Google Global Extension For Chrome
Last week, due to popular demand, we quietly released the beta version of our Google Global extension. We have had some really encouraging feedback from you guys like “The only reason I’m still using Firefox is because of your extension”. Well now you can finally let Firefox go :) The extension, while still in beta is [...] ...»
View From The Other Side Of The May Day Update
A post about the Google MayDay update, how it has impacted countless webmasters, site owners and businesses and how it can be easily "resolved"... By getting back to basics. ...»
The Newest Member Of The Redfly Team
A blog post about our the latest member to the RedFly family. SinĂ©ad Cochrane, Irish tech blogger of the year 2010, research junkie and all round lovely lady joins the ranks of the RedFly team and we're all super excited to have her on board. ...»
Redfly Ireland’s First Google AdWords Certified Partner
Redfly has become Ireland's very first Google AdWords Certified Partner. After years of experience, managing millions of dollars/euros of our clients spend, we have now moved from being an AdWords Qualified Company to the first AdWords Certified Partner. ...»
Google Global Firefox Extension Version 2.2
It’s been a while since our last Google Global update. We’ve been kicked into gear by the forceful upgrade of Firefox to 3.6 lately too. For those of you who have been holding off upgrading Firefox to the latest and greatest version so you could continue to use Google Global, the wait is over. Today [...] ...»
What Every AdWords Advertiser Should Know About Quality Score – The Ultimate QS Improvement Guide
A lengthy and detailed post, that goes into quite a bit of detail on the subject of the Google AdWords Quality Score and methods on improving Quality Score. This post details the reasons behind Quality Score, the detailed Quality Score factors as well many ways to improve on each of the many factors. It also goes into detail on how to troubleshoot the most common QS problems and defines the subtle nuances that go into finding the Quality Score sweet spot. ...»
Mulley Communications Online PR Workshop
On Saturday, the 23rd of January, I attended an online PR workshop run by Damien Mulley from Online PR Company, Mulley Communications. I’m a little late to the party, but that’s only because I had to rush out and buy seasons 1-6 of The West Wing and watch them all back-to-back. Thanks Damien! The Workshop The course [...] ...»
The RedFly 2010 Marketing Conference & Event Schedule
Want to meet with us in 2010? The Redfly team will be traveling the globe to attend a wide verity of Internet marketing and blogging events in 2010. Why not get in touch if you're at any of the same events or even nearby and we can go for coffee or just shoot the breeze? ...»
Geo Target Your Way To A Higher CTR & Quality Score
A post about using AdWords Geo Targeting to improve your quality score. By using searchers location below your AdWords ad you can increase CTR dramatically and by proxy, increase your quality score. ...»
Google To Become The World’s Biggest Search Affiliate?
In this post I examine the recent changes Google has made to it's paid search offering, the loss of some visibility in certain types of organic search results and the motive behind the recent ditching of many types of paid search affiliates that have grown Google to the beast it is today. ...»
How AdWords Can Be The Best SEO Tool In Your Arsenal
A post with examples of how AdWords can be used as an incredibly effective SEO tool in many ways. From accurate keyword research data to media buying and testing creatives. ...»
Website Redesign – A Sometimes Essential SEO Tactic
A post discussing the increasing trend towards website redesign as a prerequisite to any effective SEO campaign. Arnold discusses factors such as how having a current poor conversion rate can render an effective targeted traffic increase irrelevant. ...»
Search Engine Ranking Checkers – Why They Still Matter
A post about search engine ranking checkers, organic SEO monitoring and the need to track many long tail keywords. ...»
Is Your Business Model In Line With Google’s?
A post about how Google has dealt a death blow to advertisers using AdWords for affiliate marketing in the form of a Google Slap and what you can do to avoid your legitimate business getting caught in the crossfire. ...»
How AdWords Determines How Much You Pay Per Click
Google's Chief Economist, Hal Varian has posted a fantastic video that simplifies the whole system and makes it easy for anyone to understand. We dissect each individual component of quality score and show you step by step how to improve your overall score. ...»
Introducing The New AdWords Networks (Placements) View
Post detailing some of the great new features of the new AdWords beta interface including content network placement tools and the new ajax interface. ...»
5 More Ways to Improve CTR
A follow on post on different methods to increase not only Adwords, YSM and MSN click through rates, but organic SERP click through rates too along with examples of each. ...»
Irish SEO, SEM, Webmasters & Designers Meetup Take 2
The time has come again. Irish SEOs, online marketers, webmasters, all members of the Irish Webmaster forum and anyone with an interest in all things web related are all welcome to come along to the second official IWF meetup. The event will once again be hosted by the Harbour Master in the IFSC, Dublin on Saturday [...] ...»
How To Use The Content Network To Invest In Domains
A detailed article on using placement performance reports from the google content network to source domains with ROI to invest in. The article goes into specifics on how to run a placement performance report within adwords to get conversion data on parked and for sale domains. ...»
RedFly Interview With Aaron Wall Of SEO Book
An interview with the man who literally wrote the book on Search Engine Optimisation. Dave Davis from RedFly asks Aaron Wall some burning SEO questions relative to the state of the 2008-2009 web. ...»
Should You Jump Into Social Networks to Promote Your Business?
There’s a lot of buzz in the online PR world about social networking, whether that be traditional social networks like Myspace and Facebook or social networking through microblogging services such as Twitter. Should you jump into social networking to promote your business? And if so, with so many options available, how do you choose which social [...] ...»
Free $100 Facebook Coupon Courtesy Of Redfly
For those of you who are not advertising on Facebook already (and even if you are) and want to give it a try, now there is a completely free way to test the waters. As part of the Visa Business promotion, Visa are offering $100 USD in advertising credit to facebook users/advertisers. To get the free [...] ...»
Use PPC To Dominate Your Typo SEO Landscape
PPC advertising is not only great for generating sales and qualified traffic, it’s also the BEST possible keyword research tool available. While other keyword research tools offer a general “starter” set of keywords in most verticals, most only give general words and without demographic information. PPC data can be used for a whole lot more [...] ...»
Take The Guesswork Out Of PPC Campaign Setup
As we grow and take on more and more clients as well as consult with smaller clients, there has been one very alarming trend that we have noticed. The majority of business owners coming to us asking us to “fix” or “improve” their PPC campaigns all arrive with their accounts in the same state. Poorly [...] ...»
Dublin SEO, SEM & Webmaster Meetup
The stage has been set and flights to Dublin from most European and domestic locations are fully booked. The first annual Dublin SEO, webmaster, Designer and webworker meetup will take place on Saturday the 9th of February. This is an event that will certainly go down in the history books. Ireland’s web workers have long [...] ...»
How Too Many Press Releases Can Damage Your Credibility
As an online PR consultant, there are a few questions I repeatedly get from webmasters and online entrepreneurs. One of those common questions is how many press releases a company should send (weekly, monthly, more?). I always give the same answer: Send a press release whenever you have something newsworthy to say. ...»
7 Tips For Finding & Expanding Your Negative Keywords
A detailed how to guide on building an effective negative keyword list for your PPC campaigns to improve CTR and increase conversion rate and quality score using some known and some little known methods for negative keyword research. ...»
A Press Release is NOT a PR Campaign
Article explaining how an effective online PR campaign is a lot more than a simple press release. There's a pretty common misconception (especially on the Web where press releases are booming) that one press release alone is supposed to bring massive exposure, traffic, and links. Well sorry folks. In the vast majority of cases, that's just not how it works!... ...»
Google Global Video Guide – How To View Google Results In Different Countries
Our good friend Vittorio over at Tech Savvy Marketer has created a video tutorial on the installation and usage of the new Google Global Firefox extension we recently released. For all of you have have emailed asking how to install the extension and how to use the extension once it is installed, this should answer all of your questions. ...»
 
HoopJumper WebSystems •25422 Trabuco Road, Suite 105-B3 • Lake Forest, CA 92630 • (949) 309-2299

©2010 HoopJumper WebSystems - www.hoopjumper.com - All Rights Reserved. | Sitemap | Terms | Privacy Policy | Contact Us
Small Business Web 2.0 SEO Web Site Design & Internet Cash Flow Website Marketing System from Webepreneur® a Division of HoopJumper® WebSystems