Recommended Reading

Technology Books

		Are you keeping up with technology today? Are you prepared for the next generation of computers, marketing, and advertising? If youand#39;re not up-to-date, you may be missing out on incredible resources only available through new trends in technology.



Items (12)

Blogwild!: A Guide for Small Business Blogging

By	Andy Wibbels

The world seems to have gone blogwild. More and more personal blogs appear every day, and businesses large and small are realizing that blogging can be a dynamite sales, marketing, and communications tool. Blogs are cheap to set up and operate, and they can humanize a companyandrsquo;s image, start the buzz on a new product, and get instant customer feedback.

Hands-On Guide to Video Blogging and Podcasting: Emerging Media Tools for Business Communication


		*Step-by-step instructions to quickly launch a Podcast or video blog The basics of multimedia use in blogging* and the most relevant text-blog technologies *Podcast and video blog technology uses in business/corporate, education, customer communication, and entertainment contexts Concise, understandable breakdowns of all relevant videoblogging and Podcasting buzzwords, acronyms, and related multimedia technologies Coverage of tools, production techniques, new technologies, multimedia blog basics, monetization, and licensing *Case studies that analyze successful for-profit and not-for-profit podcasts and video blogs

Publish and Prosper: Blogging for Your Business

By	DL Byron, Steve Broback

While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. Itandrsquo;s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.

Real Estate Websites: How To Become A Top Producer

Cliff Cox

Learn how to take your real estate website to the next level, without spending lots of money! Whether you have had a website for 15 years, 15 minutes, or are about to start one, you need this book. Learn all the tricks to make your site searchable, findable, and profitable!

Realty Blogging

By	Richard Nacht, Paul Chaney

Are you blogging for your real estate business? Realty Blogging shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers.

Search Engine Optimization For Dummies, Second Edition

By	Peter Kent

You have a cool Web site, and a really great product, service, or cause you want people to know about.andnbsp; But visitors arenandrsquo;t beating down your cyber-door. What happened? The answer, most likely, is that you havenandrsquo;t made your site irresistible to search engines.

Secrets of Online Persuasion: Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools


		In this masterpiece, Secrets of Online Persuasion, Deborah and John-Paul Micek take you on an incredible business-building journey from blogging to Podcasting and beyond. What they reveal about the New Media Marketplace will forever change your business... and make it more profitable! Everyone in business, politics or advocacy should read this book cover to cover.andquot; -Stephen Pierce, Business Optimization Strategist, Founder of Thinkubator, Ann Arbor More Than 77 Internet And Persuasion Secrets Exposed!

Secrets of Videoblogging


		Hereandrsquo;s the perfect introduction to the art of the videoblog, or vlog, whatever your subject. Filled with both technical and creative tips, this fun, fast, full-color guide provides everything you need to get started vlogging. Youandrsquo;ll learn: andbull; How to find and keep track of your favorite videoblogs andbull; How to create your own vlog under Windows or Mac OS X andbull; Where to find free vlog-hosting services andbull; Tips on lighting, shooting, sound, and video compression for vlogs andbull; Where to download free, legal music for your vlog andbull; How to build an audience with RSS feeds

Success Secrets of the Online Marketing Superstars

By	Mitch Meyerson

E-commerce sales are predicted to reach $40 billion by 2010 and, as a result, online businesses are going to skyrocket 500 percent.andnbsp; The challenge for all online business owners is how to attract new customers and stand out in today's cluttered marketplace.

The World Is Flat: A Brief History of the Twenty-first Century


		What Friedman means by andquot;flatandquot; is andquot;connectedandquot;: the lowering of trade and political barriers and the exponential technical advances of the digital revolution have made it possible to do business, or almost anything else, instantaneously with billions of other people across the planet.andnbsp; Thomas L. Friedman is not so much a futurist, which he is sometimes called, as a presentist. His aim, in his new book, The World Is Flat, as in his earlier, influential Lexus and the Olive Tree, is not to give you a speculative preview of the wonders that are sure to come in your lifetime, but rather to get you caught up on the wonders that are already here. The world isn\'t going to be flat, it is flat, which gives Friedman\'s breathless narrative much of its urgency, and which also saves it from the Epcot-style polyester sheen that futurists--the optimistic ones at least--are inevitably prey to.

Videoblogging


		Amazing, isn't it? You're on equal footing with multibillion-dollar TV and movie producers. Videoblogging lets your audience see your cause, your story, and your personal creations -- and can be distributed to anyone with Internet access. Since the videoblogging community is all about sharing, more than 20 experts have kicked in tips and ideas to make this book the ultimate videoblogging crash course. So head for the checkout, grab fresh batteries for your video camera, and let's get started!

Videoblogging For Dummies

By	Stephanie Cottrell Bryant

Grab Videoblogging For Dummies and put your videoblog on the fast track. Youandrsquo;ll see how to

Gather and use videoblogging tools
Decide what you want your videoblog to do
Plan content and edit your footage
Set up a video hosting account and post your videoblog
Create a complete andldquo;showandrdquo;
Videoblog safely, without compromising your security or othersandrsquo; privacy

Internet Success Tips
Beware of the Domain Slammers!
By Brett Miller Remember back in the 80s when there was something called "Telephone Slamming"? Wikipedia describes this as "an illegal telecommunications practice of changing subscribers' telephone service without their consent. Slamming became a more visible iss ...»

Tech Tip: How to get started with Social Media
By Brett Miller Many of my clients are asking about which Social Media sites to use. With Social Networking being all the buzz, it is important to understand why you want to bother with Social Media. Simply, it is because people will do business with people they like. It is easy to creat ...»

Tech Tip: How to import your blog into your Facebook account
by Brett Miller Many of my clients are asking about how to import their blogs into their Facebook page. With Social Media being all the buzz, it is important to understand how to easily add news and content. What better way than to post content from your blog?! Now this ...»

How to Promote Your Website
You know that you should be helping with your own SEO by promoting your website and providing opportunities for back links, but HOW? Here are a few ideas I shared with one of my Real Est ...»

OPC: Other People�s Content; what it is and why your website needs it
You have a website. It has beautiful graphics and you have taken care to make sure that the keywords are what you think people to search for you with. Now what? You are excite ...»

97th Floor SEO Blog
Viral Marketing Ideas and Infographics for Valentines Day
We have had tremendous success over the last couple years in creating and marketing viral articles and especially infographics for our clients. There is always a unique opportunity to do something viral when a holiday or major event is approaching and currently we don’t have any clients that w ...»

5 Must Do’s After A Successful Viral Marketing Campaign
tweetmeme_url = \'http://www.97thfloor.com/blog/5-must-dos-after-a-successful-viral-marketing-campaign/\'; tweetmeme_service = \'bit.ly\'; I have talked a lot about what to do to create and promote viral content. I wanted to give some tips that have helped me ensure that my future campaigns h ...»

Social Media For Firefox Adds Bit.ly (this is really cool)
tweetmeme_url = \'http://www.97thfloor.com/blog/social-media-for-firefox-adds-bitly-this-is-really-cool/\'; tweetmeme_service = \'bit.ly\'; In 09 we have made 2 very cool updates to Social Media for Firefox. In Feb we added Twitter, Sphinn and Mixx. This lets you hit the manual button on any ...»

5ones.com Launches Earth, An Actions Sports Google Maps Mashup
Aside from 97th Floor, I co-own an action sports news site called 5ones and a live analytics company called BLVD Status. This week 5ones launched a very cool project that we have been working on for a very long time (initial idea Jul 08). It is called, “5ones Earth” and it is an interac ...»

Taking Social Media Beyond the “Top 10 List”
This is a guest post written by Vince Blackham over at Primary Affect. Holla! Follow him on Twitter With social media reaching near its peak, more and more people and businesses are realizing its importance. Unfortunately for most, they get their ideas from a “bag-and-tag” blog post t ...»

3net Search Engine Marketing
Real Estate And Surfing \| The Zen Of New Thinking
I am officially a Ventura, California local now, I have a surfer as a client after 2 year! Seriously: I am inspired this morning, this project really got me thinking about several things you may not think are related: The Zen and culture around surfing Investment in California Real Estate Ventu ...»

Living Example \| Viral Marketing On Purpose \| Moviepals.org
Think about this; if you could make a video that carries your message go viral on purpose, how much would that be worth? Three days ago we revealed the new collaborative video software at Moviepals.org: “Watch original shows, join the mob and fight the Control. Don't just sit there, participa ...»

Harriet Hemerling Bankruptcy Attorney \| Reputation Management A Must
Just like Harriet Hemerling Bankruptcy Attorney , if you do not manage your reputation, somebody else will, and it may not be your friends! It can be as simple as keeping a personal blog and a few accounts (digg.com, twitter.,com, facebook.com) to make sure that you control the rankings for your pro ...»

What Facebook, Google And Foxnews Have In Common
Highlights of ForeSee Results report on the ACSI E-Business study (Creative Commons) that was released today: “Social Media: Customer satisfaction with social media sites is poor (70) as the industry enters the Index for the first time. It has the lowest industry aggregate score of any of ...»

Meritocracy Trumps Seo \| The Rules Have Changed Again
Believe it or not, it is a documented fact that I reserved socialmediasystems.com and .org for $8.95 each in the spring of 2007, and everyone asked me: “Why did you call it social media?” (CC Wikipedia \| ‘A moment’s insight is sometimes worth a life’s experience& ...»

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