Lots can happen in the realm of social media marketing in 30 days. These updates might affect you! So I’ve put together the top 3 headlines from April that you need to know about.
#1: Apple iOS Update
You might already know about it, and if you follow HoopJumper then you’ve been preparing for it…
Apple has released the iOS 14.5 update that will let iOS users opt out of basic tracking.
This App Tracking Transparency feature is great for user experience but will limit the amount of tracking and retargeting advertisers can do on Facebook, browsers, and other iOS apps. Basically, there is a lot of ways this can affect Facebook Advertising and all digital marketing, but there are things you can do to prepare like Verify Your Domain with Facebook and make sure to set up Two-Factor Authentication. If you need help head on over to our blog for a step-by-step guide on both those things and a more detailed explanation on all things Apple iOS 14.
#2: Twitter Professional Profiles
Twitter is Launching the Initial Test of ‘Professional Profiles’ for Brands and Creators.
Twitter is known for being a more fun-loving and meme-filled platform, which made some brands decide it wasn’t worth the energy or budget for marketing purposes, maybe just for a few jokes here and there. But with this feature rolling out, if your target audience is using Twitter, now might be the time to think about branching out and adding it back into your marketing strategy. Twitter is also testing Tip buttons for accounts to accept donations and tips straight from their profile.
#3: ‘Like Count’ Customization on Instagram
Instagram has been messing around with the ‘like counts’ for several years now. In about half a dozen countries, the platform has been doing a test where it hides like counts altogether, you may notice this difference if you have more than one Instagram account, like a personal and a business page.
In a new test, Instagram is now giving users the choice to customize how like counts work on their own profile.
For you, this might mean putting more effort into building a community on Instagram instead of worrying about the number of likes per post (if you weren’t already)
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Lastly, to follow up on the Headlines I highlighted last month:
In April we saw closed caption features become available to most people on Tik Tok and Instagram Reels. Facebook is still working on its platform to compete with Clubhouse. While they haven’t launched Live Audio Rooms yet, Facebook did reveal the full plan for the feature.
There are lots of other changes and updates that might affect your marketing strategy from this past month. Be sure you are following us on social media to stay up to date with these.
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