Have you been keeping up with the small but constant changes being made on your favorite social media profiles? Being a social media user and a business owner, it often becomes a chore to stay updated with things as simple as image sizes and ratios for all the social media platforms.
No need to worry! We compiled a list of some of the most recommended image sizes into this blog so you don’t have to go searching.
Overview (if you read nothing else, READ THIS SECTION):
For your profile photo across all platforms, 1:1 is the way to go, and the pixel size varies but a square is a good start.
Square photos will also work for the Instagram Feed, Facebook Timeline, Twitter instream and Linkedin, so if you can only make ONE version. Square is the route to go.
We recommend using at least two different post sizes for your social media.
Facebook/Twitter/Linkedin: 1200 x 630
Instagram: 1080 x 1080
BUT! To optimize your content for each platform, here is a breakdown of all the sizes you might need for the most popular social media platforms at the moment (4 of which HoopJumper can manage for you.)
Instagram:
Profile Photo: 320 x 320 pixels
Feed Posts:
- landscape 1080 x 566 pixels
- portrait 1080 x 1350 pixels
- square 1080 x 1080 pixels
Stories/Reels: 1080 x 1920 pixels
Advertisements:
- landscape:1080 x 566 pixels
- square: 1080 x 1080 pixels
- minimum width: 320 pixels
- maximum width: 1080 pixels
Facebook:
Profile:
- 170 x 170 pixels (ratio 1:1)
Cover: desktop:
- 820 x 312 pixels
- smartphone: 640 x 360 pixels
- minimum size: 400 x 150 pixels
Timeline:
- 1200 x 630 pixels (Minimum size: 600 x 315 pixels)
Stories:
- 1080 x 1920 pixels
Ads:
- feed ads: 1080 x 1080 pixels Ratio 1.91.1 to 1.1.
- right column ads: At least 1080 x 1080 pixels. Ratio 1.1.
- instant articles: At least 1080 x 1080 pixels. Ratio 1.91:1 to 1.1.
- marketplace ads: At least 1080 x 1080 pixels. Ratio 1.1.
- messenger Stories ads: At least 1080 x 1080 pixels. Ratio 9:16. Minimum width of 500 pixels.
Twitter:
Profile:
- 400 x 400 pixels(recommended)
- minimum image size:200×200 pixels
Header:
- 1500 x 1500 pixels (recommended)
Instream:
- 1024 x 512 pixels (recommended)
- minimum size: 440 x 220 pixels
Fleets:
- 1080 x 1920 pixels
Linkedin:
Profile Photo:
- 400 x 400PX (recommended)
Cover Photo:
- 1584 x 396 PX (recommended)
Blog Image Links:
- 1200 x 627 pixels (recommended)
Update Photo:
- 1200 x 627 pixels (recommended)
Stories: Aspect ratio:
- 9:16 Resolution 1080 x 1920 pixels
Ads:
- company logo size for ads: 100 x 100 pixels
- spotlight ads logo: 100 x 100 pixels
- spotlight ads custom background image: 300 x 250 pixels
- sponsored content images: 1200 x 627 pixels (1.91:1 aspect ratio)
- sponsored content carousel images: 1080 x 1080 pixels (1:1 aspect ratio)
Company Logo:
- 300 x 300 pixels
Company Cover Photo:
- 1128 x 191 pixels
Tik Tok:
Profile Photo:
- 20 x 20 Pixels minimum
Video:
- 1080 x 1920
YouTube:
Our Video Marketing Services: https://video.hoopjumper.com/
Profile:
- 800 x 800 pixels
Banner:
- 2048 x 1152 pixels minimum
Video:
- 1280 x 720 PX minimum
Thumbnail:
- 1280 x 720 pixels
Optimizing your content on different social media platforms is now that much easier! Whether it’s Instagram, Facebook, Twitter, or Linkedin, we got your social media content size details covered. At HoopJumper, we can improve your digital marketing by increasing traffic to your social media while earning you more followers, customers, and business.
We offer a 30-minute call with our social media specialist. Where we will discuss your social media goals and review your social media profiles and latest postings. After we do that, we’ll summarize and recommend the best course of action for you.
So, what are you waiting for? Schedule a free social media review, and we’ll take it from there.
We’re not only going to optimize your profile photos, videos, ads, and content, but we’re also here to help you reach your social media marketing goals!