How well are you keeping up with all the Social Media and Digital Marketing news from this summer?
Lots can happen in social media marketing over 30 days. So instead of searching the internet or signing up for countless newsletters, we put together the top 3 headlines from July all in one place for you:
#1: After less than a year, Twitter is retiring stories-like feature called “Fleets”.
Remember that weird stories-like feature on Twitter called “Fleets”? Well after less than a year, the platform is retiring this feature. Twitter says they “built Fleets as a lower-pressure, ephemeral way for people to share their fleeting thoughts.” But isn’t that kind of what Twitter already is? Apparently, the platform hoped Fleets would help more people feel comfortable joining the conversation on Twitter, but they haven’t seen the number of people using the feature as originally hoped. Because of this, on August 3, Fleets will no longer be available on Twitter.
When one door closes, another one opens.
The “Twitter for Professionals” feature that the company was testing earlier in 2021, is now getting ready to push to new users globally. So if your target audience is on Twitter, time to start considering it, or refining your Twitter strategy!
#2: Instagram is ‘no longer just a photo-sharing app’
Some of the biggest social media news comes from Instagram. According to Head of Instagram, Adam Mosseri, the Facebook-owned platform is no longer just a photo-sharing app. The keyword being JUST. In July, Mosseri posted a video on his Instagram and Twitter accounts where he explained how Instagram is looking to lean into shopping and video after witnessing the success of TikTok and YouTube and the trends of users on the Instagram app.
While the message that Instagram is sending is clear: Instagram wants to be thought of as a general entertainment app driven by algorithms and videos instead of just a square photosharing app.
How do they plan on making that happen? We will see.
#3: Instagram Expanded Reels to 60 Seconds
Since Instagram upped the Reel lengths from 15 to 60 seconds, you no longer have to cram all that information you want to share into a short 15 seconds! This update also makes it easier to repurpose content between Tik Tok and Instagram.
Not sure what these new features mean for you and your social media marketing?
Don’t worry, HoopJumper has got you covered!
We are offering a FREE social media review to determine a game plan for your own social media marketing goals.