Has your marketing strategy brought a decrease in your business engagement?
Are you wondering if video podcasting can really boost your real estate game?
Well, we’ve got good news for you!
Since podcasts hit the real estate industry, many businesses have seen a massive attack on their engagement. This media file helps the real estate business since viewing can be extremely limited.
You have experienced a sales slump in your business, and you are thinking of new ways to change your situation and navigate your wants towards success!
In today’s blog, we will tell you how a podcast and video can do wonders for your listless leads and can video podcasting improve your credibility as the go-to real estate agent.
What Is a Video Podcast
A podcast is a digital audio form used to convey valuable facts and plenty of information. You can use it to educate, entertain, and inform the general public about the latest news, trends, or marketing.
People listen to podcasts in their spare time or while doing something else, whether in the workplace, gym, or home. What separate podcast from the radio is that podcasts are downloadable media files so that people can listen to them anytime. They can listen to it without following a certain program’s airing schedule.
You take all these audio files, add a visual element, and then have video podcasts. It is video-based content as much as it is audio. This is a double-treat engagement that will boost your leads or prospects.
What You Need To Create A Podcast or Video Podcast
Just like any marketing strategy, you need a few tools to make a video podcast. You don’t need to go out and buy the most expensive digital items and the latest released smart devices. You probably have this equipment around your house that you can use for your real estate business.
- A video camera
- A microphone
- An audio recording device to capture your message
- A tripod to hold everything in place
- External memory to store your audio files
- An audio editing software, os you can put all the pieces together
If you don’t have the budget for any of these, you can use your smartphone. It is a powerful device that can help you achieve more than you expected.
You can upload your recordings that are ready for streaming to a wider audience.
How to Promote Your Real Estate Video Podcasts
Podcasting isn’t difficult to learn. However, there is a decent amount of work involved to get things started. As a real estate agent, there are a few ways to promote your real estate podcast.
- Take Advantage of Website Traffic
You can embed your video podcast or audio files onto your website. You can achieve this by copying and pasting the code from your hosting provider into your blog post or webpage.
- Boost Social Media Traffic
You can utilize your social media traffic by promoting your podcast and your brand. Include the link of your podcast to your social posts. This will develop podcast episodes and increase followers and your marketing techniques.
- Increase Local Presence
One of the best ways to promote your real estate business is to get influential people to support and share your podcast. Interview good-standing community members on your podcast and get them to share the episode on their social platforms.
Look in all the influencers that align with your product or service and invite them to be on your podcast. You can collaborate with other real estate agents, trainers, or coaches to gain access from their pool of listeners.
You can also post the episode on different social platforms like iTunes, Spotify, Google, and more.
Podcast Can Help Generate Leads
Video podcast or podcast allows real estate businesses to generate leads or even grow their network.
You can feature an event or a topic in your podcast by giving your audience to prepare a script of what you will say before recording a podcast or video podcast. This makes podcasts ideal for real estate because you don’t miss important details and selling points.
Plus, you are already on the internet. You are already expanding your reach by marking yourself visible to thousands, if not millions, of potential clients that happen to be searching for new places on the web. Consider it free advertising and a brand new way of networking for your business. People can now find out about you and reach out to you more easily. Not only did you save yourself some bucks, but you also saved a lot of time by not having to go to different places and introducing yourself to people you would usually meet at events or meetings.
Benefits of Podcasting
Video podcasting allows you to leverage your business with your audience. You get to practice your public speaking skills while you are in the process of production. You will be able to see your progress building in every episode you publish. Your confidence will definitely have a boost as well.
Podcasts are convenient, time-efficient, portable, and easy to consume. You can make an episode for your podcast anytime, anywhere. The same goes for uploading and sharing, as long as you have an internet connection.
Lastly, but just as importantly, it is so cheap!
It is one of the most inexpensive ways to advertise your business. Production and publishing don’t cost as much as the other traditional ways of advertising.
‘Your podcast should not be about you, but about solving your prospect’s problems’ – Steve Lubetkin.
How We Can Help You Create A Great Podcast
Now that you know a podcast can level up your real estate business, there is no reason not to give it a try.
You don’t have to worry about creating a great podcast because we can help you with that!
Just record a short 1-3 minute audio on your smartphone and have Hoopjumper provide the editing and post-production service for your audio and video file. We’ll remove extra stop/start on your recording and convert it to a high-resolution media file ready for use on your podcast syndicate or website.
Hoopjumper’s video and podcast services help independent professionals and small business owners reach their full potential. To get your podcast and video podcast up and running, schedule a free video and audio review with us now!
Visit us at www.video.hoopjumper.com.