Do your marketing materials contain over-the-top graphics and inconsistent typography?
If your answer is yes, then you’re going to have a problem attracting the attention of your leads.
Well-designed, properly-notched fonts show that you are professional, and as such should be used consistently on all of your marketing materials, from your website to your banners.
Getting the right typography should be a top priority for you as a business owner when it comes to showcasing your brand to your prospects.
While large, compelling graphics, do make up a good portion of any marketing content, you should take into account what your brand is intending to say to your prospects. A fine line is drawn between verbal and visual communication.
So, what can you do to continuously grow your audience by upping your typography game?
This article will go over everything you need to know about fonts and why typography is important for getting your leads interested in your brand.
What is Typography?
It’s crucial to remember that typography or the creative arts of organizing fonts is an essential but sometimes ignored aspect of the visual brand. Fonts can help your personal branding become more relevant and successful and your business more remembered.
Font design, line spacing, and sizes are among the stylistic elements of typography.
While consumers rarely consider the fonts used by more preferred businesses, the typefaces we use do more than convey your well-planned marketing message. They elicit powerful, expressive emotions. Online customers frequently don’t pay much attention to the typography used by most top brands.
Typography in web design and other marketing materials is as important as the colors and images displayed to highlight the brand message.
Why Typography is Important for Retaining Prospects
When designing and creating marketing materials, you should not overlook the style and texts choices. They have a significant impact on various factors, such as user experience, impression, readability, and even emotion.
Any business owner must understand typography design elements and create marketing materials that convey your content in a simple and understandable way.
You want your typography to generate good feelings while also providing easy readability, which is why font selection is vital for any brand, product, or service.
The second aspect to consider when picking fonts is your industry.
Why is your industry so important? It will dictate whether you choose a fun, casual font or a more serious, professional one.
7 Reasons Why Typography Is Important
Adds to the tone and feel of your brand
A single element of design does not determine the character and emotion of your brand. It’s the mix of many aspects that gives customers their first impression. Typography interacts with your brand colors, visual preferences, content, industry, and other design components that play a significant function.
You may pick a serif font for a more traditional and professional business impression or a sans serif font for a more trendy, creative vibe. You could also use a display font for a more stylish or decorative attitude. The key is that many of these fonts have influenced and are utilized deliberately to generate a unique impression.
Captivates your audience
Typography helps bring customers into a web experience and increase the value of your content by drawing them in. Large or bold typefaces are a great example of this. Combining fonts and colors, underlining texts, and styles also helps capture your visitor’s attention.
Strategic font choices produce an emotional imprint on consumers, even if the reader can’t explain why.
Allows you to communicate effectively
Implementing strategic typography can assist your business in engaging with various people in your market while adhering to your goals and objectives.
You may run a marketing strategy aimed at specific demographics, elderly folks, and customers utilizing font settings and less decorative styles for clarity and readability.
Establishes a unique information
You can use the storyboard provided by your typographic choices to highlight the different information.
Font size, positioning, text weight, thickness, bold letters, and coloring are other strategies you can use to build authority.
You can use large text sizes for your headline for your most crucial message.
Your subheaders would also have a somewhat smaller font size with the secondary messaging. The font style of the supplementary body content would therefore be considerably lower.
Your website visitors will be able to quickly scan your page and locate the most important brand messaging.
Provides a more straightforward customer experience
Typography helps consumers to navigate your website. It also aids viewers’ maneuvering clarity by allowing them to follow a clear roadmap over your website. It enables people to obtain the information they require when they need it.
Then, they can create decisions and choices with ease.
It also assists your business in directing actions and providing necessary information to communicate. For example, in an email opt-in, you can utilize a smaller font to handle prospective customer concerns. You can also use aesthetically pleasing fonts to bring a viewer’s attention to a CTA or emphasize needed information on a landing page using easy-to-read texts.
That’s the beauty of typography use.
People may never be mindful of typography’s importance but should be well-thought in an appealingly excellent customer experience.
Creates a consistent brand message across platforms
Typography that is consistently used across channels helps create a consistent brand message that leaves a lasting influence on people.
Consistent typography enhances your marketing strategy on your website, social media presence, online marketing, or even offline resources like a signboard on the roadside. This is especially true between platforms, where similar font promotes your brand identity.
Increases brand awareness
Customers should remember typography that is aesthetically appealing and adequately produced and displayed. Some businesses develop their own font styles for their brand. To be distinctive, your font choices don’t have to be personalized or excessively unique.
Although your logo and color palette should help you position your business in the eyes of potential customers, typography should be used uniformly and cohesively to create a connection between your fonts and your brand.
Consumers will identify a particular design with your business if they see it constantly.
What we can do to help retain your viewers and grow your customer base
Nothing can better state more than that typography is a powerful marketing tool.
It will help you achieve your branding objectives. With an excellent typography quality on your marketing materials, consumers are unaware of it, but it makes a positive impression on them.
Not sure where to start?
Let HoopJumper be your partner in creating stunning and eye-catching branding materials.
We like to showcase our passion, so we invite you to explore our branding packages. We’d be pleased to help grow your brand’s presence.