How are people perceiving your brand?


Times are changing quickly, and brand marketing has evolved due to the ever-improving methods brought about by modern technology.


It’s something we’re all aware of, but even the most seasoned business owners often find themselves struggling when it comes to this area.


Understanding when and how to change your business’ branding strategy is critical for being relevant in today’s market. Even if your business’ persona hasn’t been altered significantly in recent years, there’s a likelihood your visuals might need some fine-tuning to stay fresh and keep up with the trends.


The necessity to update your brand is something that needs to be done every few years. As mentioned above, the business model itself doesn’t need to change – but the way you present yourself to your clients and consumers needs to be updated.


This, of course, poses a question concerning how much changes you need to make when updating your brand strategy. After all, updating brand strategy does cost you money, so you need to be wise on how far you need to do this.


Here are our thoughts on how you can innovate your brand to stay modern and current in today’s market trends?


What is brand innovation?


Rebranding, redesigning, product development, and offers and promotions are all examples of brand innovation. Brand innovation is the result of a complete and fair examination of the brand’s market environment, the business’s production process, and a comparison of the brand to its competitors.


In simplest terms, an innovative brand is one that is revolutionizing its industry. Innovation comes in various shapes and sizes, and it may be applied to any business. While the term ‘innovative’ may appear overused, there are aspects of creativity in almost all types of businesses.


Brand innovation that evolves and provides you with a bigger, better opportunity in the market can help you grow and succeed.


Why it’s important to innovate your brand


Here are a few factors why innovation is so important for a business to succeed and become effective.

Create a strategy plan

Innovation must be properly nurtured and set inside a business plan’s framework to be effective. Businesses will have the structure and goals to sustain their brand image if they have a strong, well-written business strategy. The possibility of short-term earnings at the business’s expense is also reduced when a detailed strategy is established. It enables the business to leverage innovation as part of a long-term strategy to grow its customer base, revenues, customer base. By considering the long-term impact of innovation on a business, the brand can keep upgrading while also causing change.


Recognize its brand identity

Before good innovation can be integrated into a brand, it is important to understand its identity. What is the general public’s opinion of the business? What is the customer’s opinion of the brand? What is the business’s point of view on the brand? Once a business understands the brand’s identity, it’s simple to see if the creative innovation fits the growth strategy. It’s also simple to spot ideas that aren’t consistent with the brand’s image.

Create emotional bonds

Far more than fixing the problem will be the goal of innovation. Similar aspects abound in comparison to the competitors. When a new product or service is released, the market is rapidly saturated by knockoffs. If a business wants to maintain a relationship with its clients, it must develop an emotional bond. People want to experience as if they are part of a larger group; therefore, emotional responses play a big role in their purchasing decisions. Without meaningful relationships, innovation will swiftly be eclipsed.

Continue to be relevant

It’s natural to desire to blend in just being cool and stay current with the ever-changing marketing trends. While it is essential for the business to adhere to current trends, it diminishes the business by adopting the trend to dominate the brand image. When a business builds a brand around a trend, it sets itself up for disappointment when the trend fades. Businesses must exercise caution to be relevant and not just being stylish.


How to innovate your brand to keep it fresh and up-to-date

Evaluate your website

Your website serves as the first point of contact between your business and its consumers in many cases. People can tell you’re on top of the competition if you have a strong platform and brand.

Check if your website is customer-friendly and error-free. Navigating a website is frustrating when you really do not know where you should click. And it’s much more irritating if the website loads images and videos sluggishly.

Hire a professional team to boost your style, platform, and content if your website is more than three years old. The internet, digital marketing, and trends evolve daily, and a website that looked beautiful four years ago may now be irrelevant and inefficient.

Refine and tweak your logo

When visuals are present, people are more likely to form powerful emotional associations. Several elements can do this for your brand with almost as much significance as your logo. Consider the logo of some of the most well-known companies. They are easily recognized and remembered.

Simply tweaking the size, typography, or minor visual designs of your logo can make everything look innovative, fresh, and updated without jeopardizing the brand’s identity.

Take a second look at your social media plans

One of the most important aspects of the business is having a strong social media presence. Thanks to social media platforms, you may be more ready to communicate and actively increase engagement. Most businesses are using social media now, but not many of them prioritize their customer base when doing so.

Your social media approach should reflect your business’ reputation. You‘re providing your consumer with a confusing image of what you’re doing, and the ideals your business promotes if you post at a whim without a plan.

Integrate your business

Don’t let your brand go to anything by failing to integrate it completely into every part of your business. When you’ve spent the time developing your marketing strategy, consider all the activities and interactions between your business and your clients. At any of those touchpoints, your brand should be well-represented.

This includes everything from coordinating your brand’s online and offline visualization to incorporating it into your website, social media, and video marketing.


Communicate with your audience

The fear of innovating, big or small, stems from the brand image you’ve developed for your target customers. If you’ve been connecting with your market and consumers throughout your journey, a minor or huge redesigning will not deter them from pursuing your mission. In fact, they will be ecstatic and welcoming. Changes will be simple due to your brand’s engagement with your customers and prospects.

One of the most critical business components is identifying who your target audience is. You must be able to put yourself in your customer’s shoes; who they are, what they enjoy, what keeps them looking for, and their desires.

Consistency is key

A brand must really be consistent with implementing innovation. Consumers will be misled about brand recognition if the creative ideas do not fit the brand, and the business will struggle.

Sustaining brand consistency, whether packaging, labeling, promotion, and other means, is critical, especially when introducing new products in the market. Clients will associate innovative products with the known reputation more effectively if the brand remains consistent.


How we can help innovate your brand to keep it fresh and relevant


Businesses thrive on innovation to succeed in today’s fast-paced market.


Is your existing brand strategy allowing your business to improve and attract attention from the crowd? We’re the technology partner who can help you create a brand that stands out.


Branding encompasses all aspects of your online presence, not simply beautiful logos but resonating with your brand’s message. That’s why we provide a wide range of digital services, including branding design, custom websites, and social media management.


Contact Hoopjumper today to work with visually appealing, engaging, and high-quality brand packages that will help your business expand and grow.