In this week’s blog, we will be taking a look at every relevant social media platform you should be using for your business this 2023.
Social media platforms are popular among a wide range of users, including millennials, parents, small business owners, and emerging professionals.
By 2025, it’s projected that 4.41 billion people, approximately half the global population, will be using them.
This article provides a detailed guide to the most commonly-used social media platforms, including how to use their unique features to grow your audience, promote your brand, and increase website traffic.
With approximately 2.8 billion monthly active users, Facebook remains the most widely used social media platform. Its popularity can be attributed to the multitude of engaging and addictive features it provides to users, including the iconic Like button, Stories, the Feed, tagging, and comments.
Facebook’s appeal lies in its ability to cater to a diverse range of needs, whether it’s staying connected with loved ones, buying and selling products, or staying informed about local events.
The platform’s user-friendly interface makes it easy for users to navigate and engage, ensuring their return to the platform.
For marketers, Facebook presents a wide range of tools, both paid and unpaid. Sponsored posts, ad campaigns, and promotions are among the paid options, while groups, stories, and posts fall into the unpaid bracket
Groups are especially effective in creating a community and fostering discussion around a brand. However, marketers can also leverage the Messenger feature to engage directly with visitors to their Facebook Page.
Additionally, video content that positions a brand as an industry authority and live webinars that address users’ queries are other effective promotional tactics to consider.
YouTube, the popular video sharing service, was launched in 2005 and has since become a thriving social media platform with one billion monthly users worldwide.
Its immense success is evident by its position as the second most-visited website on the internet in 2019, making it a significant influence on both users and businesses.
The appeal of video lies in its ease of consumption and entertainment value for consumers, while marketers appreciate its accessibility, impact, and affordability.
With the current overload of text-based content, marketing departments are turning to video to connect with their audience on a deeper level.
Videos offer an opportunity to showcase the human side of a brand, provide entertainment, and engage viewers all at once.
Moreover, videos can easily be shared and embedded into other content forms, making them even more effective.
If you plan on utilizing YouTube as part of your digital marketing strategy, keep these best practices in mind (see this article).
Photo and story sharing are what Instagram is all about, with over 1.16 billion active monthly users flocking to the platform.
It’s not just regular users who are drawn to Instagram, as brands, businesses, celebrities, and influencers have all found a place there as well.
Thanks to its broad appeal, Instagram offers an excellent opportunity for advertisers and marketers to create engaging content that promotes their products or services to a diverse audience of all ages and interests.
By using an Instagram Business profile, businesses and digital marketing teams can access valuable insights into their marketing efforts.
They can monitor statistics such as impressions and engagement data, which can provide useful information about the success of their campaigns.
There are many options to choose from when it comes to marketing on Instagram, including sponsored ads, product teasers, or collaborating with influencers.
To get the most out of Instagram marketing, it’s essential to follow best practices.
TikTok is a newcomer to the social networking world, presenting itself as the go-to platform for brief mobile videos.
It was officially launched in its current form in 2017, and while it has garnered a reputation as a social media site for younger demographics, it boasts one billion active users worldwide.
TikTok provides a creative and collaborative arena, providing ample opportunities for marketers to engage with younger audiences on their own platform.
Although it may be well-known for dance challenges and lip-syncing, the platform also contains educational and motivational content.
Boasting 310 million monthly active users, LinkedIn is the world’s largest professional network.
Although originally launched as a platform for jobseekers and career-changers, LinkedIn now offers a range of additional features for businesses and employment, including online training courses, talent finding, growth solutions, and customer acquisition services.
Digital marketers can take advantage of LinkedIn’s numerous features to increase awareness, find leads, and convert users into customers. The platform accounts for an impressive 64% of all social media visits to a company’s website.
By utilizing LinkedIn’s Publishing Platform, marketers can establish their brand as a thought leader in their industry. LinkedIn Groups also offer businesses the opportunity to connect and potentially collaborate with influencers.
Additionally, a LinkedIn Company page provides credibility to a brand and a chance to educate customers on what they offer.
The power of Twitter is undeniable. It serves as a hub for professionals, academics, organizations, journalists, neighbors, and even celebrities, providing a platform for discussion, entertainment, news, opinions, business updates, and much more.
With 326 million monthly users, digital marketers cannot afford to overlook this social media giant.
Twitter offers digital marketers a vast opportunity to engage with users and followers, increase brand awareness, promote products, boost conversion rates, build communities, and earn consumer trust.
Moreover, Twitter is a free platform that allows brands to share content in seconds, offer immediate customer support, reach new audiences, and monitor competitors’ strategies.
For those willing to invest in paid marketing efforts, Twitter offers promoted tweets and Twitter Ads to increase brand visibility in target audiences’ feeds.
Pinterest is a platform where users can discover visual inspiration for a variety of interests, including fashion, beauty, home décor, and food.
Users can save their favorite images and ideas to categorized collections called ‘boards’ for easy organization.
Additionally, they can share their boards and collaborate with other users through ‘group boards’.
Incorporating Pinterest into a digital marketing strategy can be advantageous due to its strong search capabilities.
By researching commonly searched-for questions and keywords, marketers can optimize their titles and make their content easily discoverable to users.
This presents brands as reliable and trustworthy sources for solving specific user problems.
With over 48 million monthly active users, Reddit serves as a community-centered content aggregator.
Users can share a diverse range of topics, and their posts are voted up or down by other members.
Despite its simplistic interface, Reddit is immensely popular, as it empowers users to curate their news and engage with others.
Despite ranking as the ninth most popular website in the United States, Reddit remains an untapped resource for many marketers.
The platform’s active community can readily detect advertising and will not hesitate to remove those who attempt to promote their products. To effectively penetrate this strong community, one must become a part of it.
Posting relevant and valuable content, offering insights and advice, and engaging with other users can establish an authoritative presence.
This may eventually lead to guiding other users towards quality products or services, which may include, but not limited to, one’s own offerings.
Social media is a marketing channel that should never fall down the cracks. Your business’ marketing efforts would be crippled without these platforms.
And you should not stress out doing this alone.
HoopJumper is always here for you.
We help busy professionals manage their social media accounts and execute social advertising campaigns quickly, saving them months of expensive trial and error.
Contact us today and start making use of your social media platforms to boost our marketing efforts!