In this week’s blog, we’ll talk about the best way to make your brand stand out among the competition – by being bold.
It is highly probable that the reason for varying levels of success among businesses selling similar products is branding.
Branding takes on various forms and styles, and every enterprise has its unique appearance, voice, character, and qualities.
Nevertheless, some brands outshine others, receiving more attention than other businesses that offer nearly identical products or services.
You are familiar with those thriving enterprises, the ones whose Instagram posts you follow because their content is always impeccable, and their pictures look like they belong in a magazine.
Or maybe it’s the local store that everyone suggests to their acquaintances, or that one e-commerce site that is a must-visit.
Do you know what makes their brand stand out more?
It’s because they are bold.
Having an idea and seeing it through is what defines boldness. It requires stepping out of the norm and trying something new, knowing full well that the outcome could be either success or failure.
Technically, the term “bold” implies exhibiting courage, determination, and spirit. In essence, it means taking a leap of faith.
Successful marketing and branding campaigns often take risks with the company’s identity.
Some great examples of note are Old Spice and Dollar Shave Club. In a niche where most businesses are using the same approach to reach out to their target customers, these companies became creative with their advertisements and marketing, so much so that it made each of their brand stand out from their competition.
And the best thing about bold branding is that anyone who’s gutsy enough can do it – whether you’re just starting out in the industry or you’ve been doing this for a long time.
So how do you make your brand stand out using bold strategies? Let’s dive right in.
Make Your Brand Stand Out By Having That Drive To Scale
Do you know what differentiates small businesses from large companies? It’s their drive to grow larger and scale.
To succeed, you need to have the courage to identify where you want to expand your business and then put in place the necessary resources to make it happen.
It’s important to acknowledge your weaknesses and form a team of individuals with unique skill sets that complement your own. Trying to do everything yourself is not only impossible but also unwise.
If you aim to remain a small, local business, then strive to excel in that space. However, if your goal is to become an international company within the next three years, you have some work ahead of you.
Whatever your objectives are, it’s crucial to be bold in pursuing them and maintain focus even when the going gets tough.
Make Your Brand Stand Out By Modifying Your Messaging’s Tone
Your ability to connect with customers, empathize with their struggles, and address their needs can make or break your business.
Establishing a unique brand voice that speaks directly to your target audience is essential.
To create a relatable and engaging brand voice, it’s important to understand who your customers are, what challenges they face, and how your product or service can help solve their problems.
By being authentic and conversational, you can build a rapport with your customers and make them feel like they’re talking to a friend.
Show them that you understand their pain points, and then demonstrate how your product can provide a solution.
This approach can help you build a loyal customer base and generate positive word-of-mouth advertising.
Make Your Brand Stand Out By Using The Right Visuals
Visuals, much like tone of voice, are a powerful tool for communicating with your audience. Whether it’s your colors, fonts, images, or marketing, consistency is key across all platforms.
Visuals can convey a message by evoking a feeling, even in the absence of words.
Consider this example of a business that is selling snack bars to busy mothers and building advertisements around this idea.
What do busy moms want to see when they see your ad? They don’t want to see images of flawless moms effortlessly jogging through the park.
Instead, they relate to moms just like themselves, facing the same challenges. They want to see messy homes with kids covered in cereal, clothes strewn on the floor, and a frantic mom with an unkempt bun on her head.
This is because they can recognize themselves in these scenarios and feel less alone.
It’s crucial to have a deep understanding of your audience and to tailor your visuals to resonate with them.
Make Your Brand Stand Out By Being Real
I firmly believe in authenticity and vulnerability, especially when it comes to leadership.
It’s important to recognize that the successful business leaders you admire have likely lost countless hours of sleep over challenges, ideas, or sacrifices they’ve made.
By sharing your own personal story with your team and audience, you can convey that you’re just as human as they are. Consider opening up about your struggles and experiences, and show that you’re not afraid to be genuine and vulnerable.
On your website, create videos that are not always perfectly polished or scripted. Instead, give people a glimpse behind the scenes so they can understand what really goes on.
By doing so, you can earn the respect of many individuals, and those who aren’t interested are likely not going to be your customers or clients anyways.
In Conclusion
To make your brand stand out from among the competition, you have to be bold and creative in your advertising and marketing choices. The better you can get your audience’s attention, the more likely you’ll get more conversions.
HoopJumper understands that building a brand isn’t easy when you’re doing it alone, so we are here to help you make your brand stand out.
We help independent professionals like you create, refresh and expand your brand so you will look professional and make more money.
Contact us today and find out how we can help you build your brand and get the attention of your target leads and prospects.