In this week’s blog, let’s talk about video infographics: what they are, and why you should be using them for marketing.
Video infographics are a powerful marketing tool that combines the benefits of video marketing and infographics to deliver engaging and informative content to your audience.
Compared to traditional marketing videos, video infographics are longer, and they use a variety of elements, like charts, graphs, and animations, to make the information more engaging and easy to understand.
The great thing about video infographics is that you can use them to present complex information in a visually compelling and easy-to-understand way.
While traditional marketing videos are more focused on promotion, infographic videos are more focused on education.
They are often used as a tool for content marketing, brand storytelling, and thought leadership.
So what benefits do you get from using these types of videos for your marketing content?
Here are some significant reasons:
They Are Engaging And Memorable.
Video infographics are a great way to capture your audience’s attention and keep them engaged. They combine visual and audio elements to create a dynamic and compelling experience for viewers. This makes them more memorable than traditional text-based content, which can help increase brand awareness and recall.
Video Infographics Are Easily Shareable.
Videos are easily shareable on social media platforms and other channels, which means your content has the potential to reach a larger audience. Videos and infographics are especially effective at driving social shares because they are eye-catching and easy to understand.
Infographic Videos Result In Higher Conversions.
Videos that combine the elements of engagement and education can help increase your conversion rates by providing valuable information in an easy-to-digest format. When viewers understand your message and feel informed, they are more likely to take action, such as making a purchase or signing up for your newsletter.
They Boost Your SEO.
Videos can help improve your search engine rankings because they increase the time users spend on your website. Infographic videos are especially effective because they combine visual and audio elements that can help improve user engagement and decrease bounce rates.
They Can Be Used For Various Purposes.
These types of videos can be used for a variety of purposes, such as explaining complex concepts, showcasing your products or services, or sharing industry insights. This versatility makes them a valuable tool for any business looking to create engaging and informative content.
In Conclusion
Video infographics are a powerful marketing tool that can help increase engagement, conversions, and brand awareness. By combining the benefits of video marketing and infographics, you can produce content that not only educates your audience, but engages them as well. This, in turn, can help you stand out in a crowded market.
Looking to create video infographics for your business? Contact HoopJumper today and let us help you use videos to boost your marketing efforts.