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How are you doing with your social media marketing? Do you need help with what kind of posts you should make to engage your leads and prospects? Because of the vast ocean of social media content available online today, most consumers are difficult to impress or surprise. Getting their attention has significantly become harder compared to a decade ago. This doesn’t mean you should give up on making social media content. You just need to innovate – by constantly experimenting with different types of content and formats of delivery, you can better market your products or services via more channels
Business Marketing, Marketing, Online Lead Generation, Social Media, Social Media Marketing, Success, Successful Business, Successful Real Estate, Sucess in Real Estate Business   , , , , , , , ,
video, video podcast, video blog
How many video blogs are you doing for your business? Do you know that due to the prevalence of smartphone usage and high-speed internet accessibility, video blogs or “vlogs” have become the staple form of online content? According to many recent studies (https://biteable.com/blog/video-marketing-statistics/), 81% of online consumer traffic is video, which is distributed across websites such as YouTube, Facebook, and other sites across the web. Additionally, researchers have found that websites that feature more videos or video blogs are almost 3 times more likely to have the viewer spend more time on it that websites that don’t. Essentially, what these
Blog   , , , , , , , ,
digital marketing, marketing, online marketing
The first quarter is over. How are you doing in terms of your digital marketing? If you haven’t taken digital marketing seriously yet, then it’s not too late – make the decision to invest in it NOW! Today’s real estate market isn’t the same as it used to be. If traditional marketing (where both the real estate agent and the home buyer met physically frequently) worked more than a year ago, the pandemic made sure that this wouldn’t be the case now. Here are 5 Reasons to start taking Digital Marketing more seriously: #1. People are now more reliant on
Blogging, Branding, Business Marketing, Marketing, Online Lead Generation, Realtor   , , , , , ,
social media, organic, paid
What is the difference between “Paid” and “Organic” when it comes to Social Media Marketing? Paid social media content is usually considered an advertisement and costs money to post, while organic social media is free to share on the platform. However, the differences between Paid and Organic Social Media do not stop there! They have different goals, require different strategies, reach different people and often have very different outcomes. Organic Social Media When deciding what to post, you should always consider the question: Who do I want this message to reach? If the answer to that is, “my existing customers
Blog, Branding, Facebook Marketing, Marketing, Online Lead Generation, Real Estate, Social Media, Social Media Marketing   , , , , , , , ,
So, you’ve got your own website. You got your homepage ready, took care of the overall visual design, polished its contents, and had it optimized for mobile device. But, it doesn’t stop there. Think of your website joining a popularity contest with other web pages with Mr. Google being the sole judge. Google ranks websites based on a number of criteria and you can gain a competitive advantage through search engine optimization (SEO). Having a search engine optimized website secures a higher position on web searches compared to a non-optimized one. In a fraction of a second, search engines generate
Blog
The long-awaited iOS 14 update will significantly change the way Advertisers and Business Owners use Facebook Ads. Facebook has notified advertisers and business owners to Verify their Domains as well as Set Up Two-Factor Authentication in preparation for the Apple iOS Update. These preparations will help ensure you don’t lose access to any accounts during this change and any Ad Accounts connected to your personal profile won’t be deleted. Before starting this process, you need to make sure you have access to your website and you are a full admin in your Business Manager. If you need help with this
Blog, Blogging, Branding, Facebook Marketing, Marketing, Online Lead Generation, Social Media, Social Media Marketing   , , , ,
The long-awaited iOS 14 update will significantly change the way Advertisers and Business Owners use Facebook Ads. Facebook has notified advertisers and business owners to set up Two-Factor Authentication as well as Verify Your Domains, in preparation for the Apple iOS 14 Update. This will ensure you don’t lose access during this change and any Ad Accounts connected to your personal profile won’t be deleted. What is Two-Factor Authentication and why should you set it up now? Two-Factor Authentication is a security feature that helps protect your Facebook account in addition to your password. If you set up two-factor authentication,
Blog, Business Marketing, HoopJumper, Marketing, Online Lead Generation, Real Estate, Realtor, Social Media   , , , , , , ,
social media marketing, social media management
Picture this: You keep pushing back that Facebook post you meant to schedule because client appointments are filling up your calendar. Or, you started a Facebook Ad but are perplexed with the options and decisions required to run one campaign. You are not alone. Lots of business owners try to do their social media marketing themselves and just don’t have enough hours in the day! The decision to keep social media marketing in-house compared to hiring a professional can be a struggle. Here are some things to consider: 1. TIME: Hiring someone to run your social media ads saves you
Blog, Business Marketing, Facebook Marketing, HoopJumper, Online Lead Generation, Real Estate, Social Media, Social Media Marketing   , , , , , , , ,
How well have you been taking advantage of video for your real estate business in 2021? If you haven’t realized how powerful videos are at getting your message across to your prospects, then you must read this! Videos are now easier to produce (due to the rapid development of smartphones and other video-related equipment). It has become the most preferred marketing method for many real estate agents and brokers. This includes taking advantage of video platforms like YouTube and Wistia, or adding more videos to their websites. We wrote a blog back in September detailing just how important video is
Branding, Business Marketing, Business Planning, Marketing, Online Lead Generation, Real Estate, Real Estate Business, Real Estate Properties, Real Estate Services, Real Estate Website   , , , , ,
When COVID-19 hit the world in 2020, it forced most, if not all real estate agents to increase their dependence on social media to connect to their clients and prospects. Experts believe that even when the pandemic dies down, the Social Media trend will continue. This is how powerful Social Media has become not just in the past decade, but the past year too! According to the National Association of Realtors (NAR), “77% of realtors actively use social media for real estate.” Do you know why most realtors choose Social Media as the “go to” for advertising and marketing? Other
Branding, Business Marketing, Facebook Marketing, HoopJumper, Marketing, Online Lead Generation, Real Estate Business, Real Estate Services, Realtor Success, Realty Estate Success, Realty Services, Social Media, Social Media Marketing