In today’s real estate world, is the internet really that important?
According to NAR, 100% of home buyers use the internet to search for homes. When they do, are you going to be the agent they find online?
I know what you are thinking…how can any agent compete on the Internet with Zillow, Trulia, and Realtor.com?
Well, it is possible, and quite frankly, you must!
Searching Online Is A Trend Right Now
According to the 2018 NAR Home Buyer and Seller Generational Trends Report, among nearly all generations of home buyers, the first step taken in their home search was to look online for properties.
“Over 74 percent of buyers from all generations frequently used the internet to search for their home. Ninety-two percent of buyers 37 years and younger frequently used the internet during their home search process. As a result of searching for homes on the internet, buyers most often walked through the home that they viewed online.”
Also stated in the NAR report, “At 34%, buyers 37 years and younger continue to be the largest generational group of buyers with a median age of 31.”
That younger generation, otherwise known as Millennials, is not only the largest group of home buyers, they are also the group that is using the internet more frequently than the others.
If you want to capture those buyers, you need to be where they are… online!
So where on the Internet are these home buyers searching?
According to Alexa, the top 4 websites in the United States are Google, YouTube, Facebook and Amazon.
So if you are looking for more buyers, and sellers for that matter, you, as a Real Estate professional need to be where you can be found by the people who are looking! That means Google, Youtube, and Facebook.
We are beta-testing a brand new cutting edge program that is allowing our agents to compete on the first page of Google and YouTube with huge success.
Don’t sit around and leave all the online leads to the big national companies. You can compete and win.
Go where the leads are. The internet is more important than ever before in Real Estate. Your career depends on it.