by Brett Miller | Apr 1, 2023 | Brand Identity, Branding, Branding Best Practices, Featured Blog, HoopJumper
How does one create shareable brand experiences? For the longest time, consistency was the name of the game when it came to the success of a brand. Let’s say you owned several branches – you would want all of those branches to deliver the same customer...
by Brett Miller | Mar 14, 2023 | Brand Identity, Branding, Branding Best Practices, Featured Blog, HoopJumper
In this week’s blog, we’ll talk about the best way to make your brand stand out among the competition – by being bold. It is highly probable that the reason for varying levels of success among businesses selling similar products is branding. Branding takes on...
by Brett Miller | Nov 7, 2022 | Brand Identity, Branding, Branding Best Practices, Featured Blog, HoopJumper
In this week’s blog, we’ll discuss the importance of and ways to humanize your brand. In today’s marketing atmosphere, it’s important to humanize your brand because it will allow your business to gain deeper engagement and connection with your clients and customers....
by Brett Miller | Sep 13, 2022 | Brand Identity, Branding, Branding Best Practices, Featured Blog, HoopJumper
Running your business without defining your brand identity is like building a house with no defining features. It will be bland, plain, and unrecognizable. Worse, it will pass under the radar of your target customers or clients because there is nothing about your...
by Brett Miller | Aug 5, 2022 | Branding, Branding Best Practices, Featured Blog, HoopJumper
In this week’s article, we’ll be talking about subtle ways you can use to build brand awareness. Have you ever needed a soda and instead asked for Coke? Or how about when you cut yourself and while in the pharmacy, looked for a Band-Aid instead of a plastic bandage?...