by Brett Miller | Aug 29, 2023 | Brand Identity, Branding, Branding Best Practices, Featured Blog, HoopJumper
In recent years, the landscape of marketing has undergone a significant transformation. Consumers are no longer just interested in products and services; they want to know the values and impact of the brands they support. This shift has given rise to the concept of...
by Brett Miller | Jan 10, 2023 | Brand Identity, Branding, Featured Blog, HoopJumper
A new year is here – and with it comes new branding trends to look out for. As a business owner, you know how important of a role your brand plays in getting customers and clients. Branding trends evolve every year, as such our brand must reflect the...
by Brett Miller | Nov 7, 2022 | Brand Identity, Branding, Branding Best Practices, Featured Blog, HoopJumper
In this week’s blog, we’ll discuss the importance of and ways to humanize your brand. In today’s marketing atmosphere, it’s important to humanize your brand because it will allow your business to gain deeper engagement and connection with your clients and customers....
by Brett Miller | Sep 13, 2022 | Brand Identity, Branding, Branding Best Practices, Featured Blog, HoopJumper
Running your business without defining your brand identity is like building a house with no defining features. It will be bland, plain, and unrecognizable. Worse, it will pass under the radar of your target customers or clients because there is nothing about your...
by Brett Miller | Aug 5, 2022 | Branding, Branding Best Practices, Featured Blog, HoopJumper
In this week’s article, we’ll be talking about subtle ways you can use to build brand awareness. Have you ever needed a soda and instead asked for Coke? Or how about when you cut yourself and while in the pharmacy, looked for a Band-Aid instead of a plastic bandage?...