How are you doing with your social media marketing?
Do you need help with what kind of posts you should make to engage your leads and prospects?
Because of the vast ocean of social media content available online today, most consumers are difficult to impress or surprise. Getting their attention has significantly become harder compared to a decade ago.
This doesn’t mean you should give up on making social media content.
You just need to innovate – by constantly experimenting with different types of content and formats of delivery, you can better market your products or services via more channels and more effective strategies.
A lot of social media users today use more than just Facebook or YouTube, so it’s important to make sure that your content is spread throughout different social media platforms.
Let’s take a look at some popular types of social media content to engage your followers.
Whether they come in article, infographic or video format, tutorials or “how to” content occupy some of the highest interests of social media users. In fact, if you do a Google Trends search of the different search terms commonly used (who is, what is, how to), you’ll find that the term “how to” gets more searches compared to the others.
When you create tutorial content relevant to your product or service, you are providing value to your consumers, which would increase their interest in further engaging with your business.
You are marketing to a ‘curious consumer’ no matter the industry. This type of consumer is going to research a product or service before making a buying decision. Creating video reviews or showcasing testimonials and stories of success are great ways to gain trust with a consumer before even getting on the phone with them.
Reviews or Testimonials are good to have in any format, but videos often show up above organic results on YouTube and can dominate more of your location or brand-driven search queries.
According to a survey conducted by ZipRealty, 62% of online homebuyers say they would contact an agent online based on excellent reviews posted by real customers.
Consumers today aren’t just difficult to impress due to the aesthetics of your content, but also because they spend more time comparing products or services they want to buy.
Here is where product/service comparisons are very useful. They not only make it easier for your consumers to find the right answers on your page, but they also are a draw because comparisons will subtly impress on your consumers how better your products or services are to the competition.
Sometimes visitors on your profiles come to your social media pages to be entertained, but also to have their problem solved. Oftentimes they don’t know there IS a problem that needs to be solved. Case studies are perfect for calling out these ‘problems’ and offering an immediate solution: your product or service.
Case studies not only give the consumer valuable and reliable information on what they need and also showcase how your product or service can meet that need.
Hitting two birds with one stone!
While not exactly the first thing we would recommend since this can seem overused, top five or top ten lists are still sensational and will draw you a lot of traffic.
Because lists are easy and fun to digest, they remain to be among the most popular forms of content in social media.
Tip: Lists can also be broken up into multiple posts to make more content out of one blog post!
Producing content centered around the season or holiday is a classic social media strategy. Make the most of those yearly opportunities by trying to go beyond the holiday pun or themed graphic.
Tip: Try out seasonal giveaways, contests or evening tying in seasonal themes to the content suggested above. For example: A ‘Top 10 Local Trips to Take this Spring Break’ would drive more people to your website or gain more engagement than simply posting ‘Happy Spring Break’ on Facebook.
This is by far, in today’s world, the most important social media content that you should be creating. Creating content that involves other brands, experts from your area and social media influencers benefit you because you get to also reach out to their audience, not just yours.
Some of the most popular collaborative content include:
- One to one interviews
- Round table discussions on niche topics
Now it’s important that when you do collaborative content, do it with someone that you are in good relations with, as the flow of the content will be more natural.
Recording this content in video form? HoopJumper Video Marketing services take smartphone footage and turn it into podcasts, youtube videos and professional quality marketing content for you to use! Learn more
There you have it! Seven different forms of social media content that you can mix and match together to develop better social media content for your business.
Would you rather NOT have to create this content yourself?
Then don’t worry!
Let HoopJumper create Social Media content for your business, saving you the stress of trial and error of trying to find out what content works.
Schedule a FREE social media review with us and let us help you build effective social media campaigns and advertisements.