Christmas season is here, and so in this blog we’ll talk about social media campaign ideas for you to attract more leads to your business.
Whether you’re an independent professional or a business owner, we know you are passionate about what you do and you want to share this with your leads and customers online.
One of the best ways to do this is through social media, as social media has become the largest platform for finding leads and expanding one’s customer base.
Social media marketing is a year-round process, let’s be honest, but certain seasons (like Christmas) are doubly special and should be taken advantage of when planning marketing campaigns to bring your brand to your audience’s attention.
Festive seasons not only enable you to bring your brand to the forefront using social media, but it also is a great time to bring in more sales.
Having said this, we’ve collected ten awesome social media campaign ideas that you can use.
Social Media Campaign Ideas #1: Video Campaigns
Let’s face it – videos are the most marketable form of medium today. Your audiences will not only hear or read what you want to tell them separately, but they’ll actually see and hear it at the same time.
With videos being able to capture the viewer’s attention in a matter of seconds, using them in your social media campaigns is a no-brainer.
In one of his Instagram Lives, Instagram chief Adam Mosseri said that “video is driving an immense amount of growth online for all major platforms.”
Would it then be surprising why big brands like Coca-Cola and Disney use videos in their Christmas social media campaigns?
After all, it’s easier to express emotion and put people in the holiday spirit in ways that images just can’t.
Think about what a difference adding Christmas music can do to a social media post.
Alright. So we’ve established how important using videos are for your social media campaigns.
Regarding what types of videos you’ll need to post, this depends on what niche or industry you’re in.
You need to see which are the right ones for you based on your business and target audience.
Let’s say you’re an eCommerce business – showcasing your Christmas promotions is one good way.
Or if you’re a real estate agent, film how your community looks every Christmas season so it will attract potential buyers to your area.
You can even promote your holiday sales through videos or create a holiday greeting video to wish your followers a Merry Christmas.
Let your imagination run wild, and the possibilities are endless.
Social Media Campaign Ideas #2: Christmas Gift Guides
December as a month is typically a handful for people due to the holiday season, so some of them need to plan their holiday shopping. You can help your audiences out with this by putting together a gift guide.
According to a study by Sprout Social, holidays are a marketer’s best time of the year since social media influences holiday purchases for 1 in 3 Americans.
A guide with various gift ideas your brand has to offer works great as a social media Christmas campaign.
If you run a retail or eCommerce business, this idea should be a no-brainer; just think of how many of your products can sit under a Christmas tree with successful holiday marketing ideas such as this one!
Even service industries can benefit by showcasing gift promotions to their customers this Christmas and draw more new customers in!
Social Media Campaign Ideas #3: Christmas Giveaways
Running social media giveaways isn’t only good in terms of raising brand awareness, but it’s also great at generating more leads.
Christmas contests can help generate interest in your brand, because it encourages your current followers to look for new ones, so they get a chance at winning the prize.
Depending on what business you run, you can offer free products, consultations, gift cards, paid vacations, or even free cash.
Some brands go for free products, gift cards, paid vacations, or even free cash!
Such actions increase your awareness and engagement levels exponentially; you’re attracting more people to visit your post and they, therefore, discover your brand.
Instagram accounts that hold contests grow their followers 70% faster than those that don’t.
This is especially true when you’re a smaller business or just getting started with social media – this is a great way to build an audience who’ll potentially become your customers through the right content marketing strategy.
Social Media Campaign Ideas #4: Christmas Checklists
Christmas is one of the most anticipated days of the year.
This means a lot of stuff needs to get done, and it can get hectic for your consumers.
Gifting, shopping for your loved ones, cooking, and social gatherings are only a few of the many things the average person has on their mind during the period.
Knowing that, Christmas checklists can then be a great way to stay on top of the activities that need to be attended to.
You can build these checklists and offer them for free, driving more traffic to your marketing channels.
Not only that, but you can create several checklists that are based on different topics, covering a wider audience.
The possibilities are endless; simply choose which channels you’ll use to upload them to – such as Instagram, LinkedIn, Tiktok, and so on – and your followers are bound to love them.
Social Media Campaign Ideas #5: Holiday Gift Cards
Here’s another great thing to offer your leads, customers or clients this Christmas season: gift cards.
People love receiving gift cards, and when you offer them to your audiences, they are sure to get them.
But what if you’re a new business or new to social media in general?
A good way to bring awareness to your target audience is by offering freebies along with those gift cards.
It’s fun for shoppers, and for your business, it’s an opportunity to introduce them to new products, highlight underperforming items, and also clean up your stock before Christmas.
Social Media Campaign Ideas #6: Christmas Countdowns
With Christmas being the most anticipated time of the year for many people, everyone gets really excited about it.
That’s why many brands decide to use Christmas countdowns as part of their holiday campaign.
This not only keeps their followers up-to-date in a festive and fun way, but it’s also a chance to create an awesome campaign that’ll increase engagement.
Have a look at the following example by Jo Malone London, a UK based perfume company:
What the digital marketing team did was create a beautiful pattern in their Instagram profile, also known as the “checkerboard”.
This pattern consists of two themes – one is usually a darker color than the other – posted in alternating order to create that checkerboard effect.
One type of post is the countdown for Christmas while the other one’s about the brand itself.
This doesn’t mean that you need to follow the same tactic to create a Christmas countdown, but being creative about it is a great way for you to succeed.
All in all, countdowns are easy and fun; simply decide what their format will be, e.g. posts or Instagram stories, and what the best social media platform is for you to set them up.
Social Media Campaign Ideas #7: User Generated Content
User generated content (UGC) has become a valuable part of social media marketing campaigns for the past few years, so why not take advantage of this during this Christmas season?
After all, isn’t it lovely to see content that is created by your followers and customers themselves?
With UGCs, not only do you encourage and incentivize your followers to create original content for you, but you also get more exposure for your brand through various social media accounts at the same time.
The best part about UGC is you never have to pay a large sum of money to your followers to promote your brand – if you provide excellent services or sell high-value products, they’ll promote you themselves!
Overall, UGC is one of the most cost-effective ways to promote your brand and it provides authenticity; you give your followers the freedom to get as creative as they want.
Also, UGC can be repurposed and shared both in a brand’s organic feed as well as in any paid social media campaigns a brand may be running.
Depending on the nature of your brand, you’ll be surprised at the variety of content creators can come up with; from holiday-themed photos to showcasing different types of looks using specific products, e.g. Christmas party looks, date night looks, etc.
Social Media Campaign Ideas #8: Influencer Collaborations
Over the years, influencer marketing is getting used more and more by brands around the world who want to establish their social media presence.
This is because influencers are social media creators with a large following, and they have proven to be very valuable for companies, especially during the holidays when people tend to buy more products.
The most popular platforms for those creators have proven to be Facebook and Instagram – 71% of their users say that they have an influence on their Christmas shopping decisions.
It’s no wonder why so many brands tend to focus their marketing efforts on them.
What should you pay attention to when creating your own influencer marketing campaign?
First of all, finding the right creators is crucial since there are many things to look at, such as metrics, demographics, and categories.
You’ll then have to decide: what your campaign goals are, what your budget is, and how you’ll contact the influencers, and much more.
This is why using a trusted platform to help you along the process can be of great help.
To sum up, we strongly recommend using influencers in your next holiday marketing campaign to reach your audience.
Social Media Campaign Ideas #9: Holiday Photo Contests
Consumers today love getting involved with the brands that they follow, so one way of taking advantage of this trend is by setting up Christmas-themed photo contests.
Not only will you be able to get a lot of UGCs this way, but it will also make your customers feel that they have played a part in your campaign.
One of the best ways to do this is to inform your followers about the photo contest you are running and they have to come up with the best possible photos based on your guidelines.
As for the prize? You get to decide what the winner receives.
Simply make sure everything is aligned with your brand and that you set your goals; is your goal to raise brand awareness? Create a UGC library? Form a community?
Whatever it is, festive photo contests are both an exciting and efficient Christmas marketing idea.
Social Media Campaign Ideas #10: Christmas Recipes
Let’s say you own a bakery or a restaurant, or you own a business that centers around cooking and cuisine.
Do you know that sharing some of your Christmas recipes can be a great way to draw audiences to your social media pages?
After all, who doesn’t enjoy some delicious food ideas during the Christmas season?
It doesn’t have to be whole recipes. Yes, you can do that, but you can also post short videos on how to make certain Christmas cuisine taste or look better.
What if you’re not in the food industry?
You can still take advantage of this kind of video!
How about “recipe” for a great Christmas event or campaign?
From Instagram posts and stories to YouTube and TikTok videos, your followers are definitely going to love this type of social media content.
Now that you have ideas for your Christmas season social media campaigns, you might be thinking – it sounds difficult setting that up.
No worries, this is where HoopJumper steps in and helps you.
HoopJumper helps busy professionals and business owners like you manage your social media accounts and execute social media campaigns quickly, saving you months of expensive trial and error.
Partner with us today and let us help you build the Christmas campaign that will get you an influx of leads for the coming year.
Contact HoopJumper Social Media Services today!