Your business may have its logo design, color scheme, font style, and website design. All these are essential to your business’s marketing identity, but did you know that your company brand is more than its designs and aesthetics? You are probably asking what strong branding can do for you and your company?
- A well-established brand makes people look for your business.
- A strong brand increases your customer’s loyalty and retention
- A consistent brand places your company at a competitive advantage
And the list goes on!
In this blog post, we will discuss your brand’s purpose and the seven essential questions to define or redefine your brand.
Know Your Brand Purpose
Successful and well-known companies such as Apple follow the ‘golden circle.’ So what is the golden circle?
- Why (the most inner circle) – why do they do what they do?
- How (the inner circle) – how do they do it?
- What (the outer circle) – what do they do?
All businesses are well aware of what products they are selling or what services they render, but they lack an understanding of WHY they are doing it. Sometimes their company’s purpose isn’t clear. Companies such as Apple, Nike, and Canon are brilliant when it comes to letting their buyers know why they do what they do.
Their ads and commercials do not simply feature their products but lets their message resonate with their target audience.
People tend to buy from companies if they know their purpose and reputation.
What is Your Brand Identity
Your customers may make conclusions about your company from how you’re able to present your brand identity. Therefore, your brand is also your company’s identity.
Brand identity is different from ‘branding.’ Brand identity is what comes after having effective branding. Think about that for a minute. It is the compilation of all tangible elements to represent the right image to the future and current customers. It is your company’s look book, your trademark. On the other hand, branding is the strategy used to make the audience feel and connect with your company and identify what you stand for.
Brand identity comprises of the following:
- Visual brand identity
- Brand voice
- Brand personality
- Brand messaging
- Brand values
With all elements together, it can create the perfect look, character, and reputation for your company. It is important to note that the message is the most critical aspect. If your brand’s message doesn’t have a significant impact on the people or something they cannot connect with, they will go to other companies with better services and clearer brand messaging.
7 Essential Questions To Define Your Brand
To give integrity to your company’s visual brand identity, brand personality, messaging, and values, you need to define your brand first, clearly. How will people recognize your brand if you don’t know your identity?
Here are seven important questions for you to define your brand.
- Who are your target customers?
Develop a smart list of your ideal customers. Then, research your ideal market and learn from them. Identify trends within your prospective customers and be informed on improving your services to suit your target customers’ needs thoroughly.
- What are your target customer’s pain points?
Go into a deeper understanding of your potential customers. Keep in mind that customers search for a company to help them with their issues and problems. The point is your customers need your services for their existing pain points. Align and communicate your brand with what the customers need.
- What are the skills that make you stand out?
Don’t blend yourself with what is common in your line of products or services. Impress with the uniqueness and excellence of your services. Be a people person and show your individuality along with your expertise. People love to work with someone they can relate to. Not only will the public know what makes you stand out, but they will be rushing to find your brand.
- Who are your competitors?
Knowing your competitors and understanding their strengths and weaknesses is a smart strategy to put your company at an advantage. Learn from your competitor’s strengths and figure out how you can do better than them. List down their weaknesses and find ways on how your business can provide better against your competitor’s shortcomings.
Whatever the competition presents, your company must do better.
- What’s your company’s story?
Tell your brand’s story. This is a powerful tool to connect and engage with your potential customers. Let them explore your company’s roots and make them the hero of your story. You can make them understand how your company has assisted people in their life and work. Make your story real and raw, and you’ll touch not only your customer’s attention but also their hearts.
- How can you help solve customer’s problems?
Your company’s brand is more than a personal logo and design. It also connects to your target customers to make a difference to do things and communicate to consumers.
So, it is your job to research the customer’s problems and find the gap between the market and your competitors. You should figure out how you can provide a solution to these gaps. Know how you can remove the barriers so you can streamline the process. What are the common issues or drawbacks you can handle to deliver a high-quality and hassle-free experience?
- How to deliver your brand voice?
You may overlook your brand’s voice from time to time, but it is your company’s communication heart and soul. It is the message and the brand’s tone in which you will speak to and connect with your audience. Understanding your brand’s voice not only helps your product or services communicate across different platforms but also helps your employees transmit or pass the voice properly.
Whether your brand’s tone is friendly, engaging, or neutral, your voice must be heard and felt as informative, fun, or serious. Consumers will more likely purchase from a company they can connect to on an emotional level and something they can relate to. Find your brand’s voices that bond to your brand’s characteristics and vision. This way, you can implement your ‘mantra’ into everything your team creates.
Simplify Your Brand’s Identity
Few companies move or cross the feat from ‘cluttered’ brand identity, and minimalism may not be exactly the right approach for your brand as well. However, minimalist aesthetics and designs are closely associated with modernism and edginess. The concept that most companies yield is to bring an object to the elements necessary for function. Simplicity is always better!
It is also important to keep in mind that you send the right message and communicate well with the public. In addition, your company brand is your personality or trademark. Thus, it is crucial to have a solid brand to increase your company’s value. At HoopJumper, we’ll help you maximize your brand’s potential, and we are offering a complimentary consultation call to discuss how to make your brand one-of-a-kind.
HoopJumper Can Help You Define Your Brand
Hopefully, this blog post has helped you understand the importance of having a clear brand strategy and found the answers to all your questions. So, build your brand now, and don’t hesitate to seek professional assistance. Hoopjumper’s exceptional services will see to it that your company will reach its peak.
Finding your branding and its identity may be a long process but a worthwhile and rewarding endeavor. Hoopjumper’s team will make sure that your branding fits perfectly with your company and the products or services that you offer.
Schedule a complimentary consultation call now and talk about how we can improve your company’s branding.