by Brett Miller | Aug 29, 2023 | Brand Identity, Branding, Branding Best Practices, Featured Blog, HoopJumper
In recent years, the landscape of marketing has undergone a significant transformation. Consumers are no longer just interested in products and services; they want to know the values and impact of the brands they support. This shift has given rise to the concept of...
by Brett Miller | Jun 13, 2023 | Brand Identity, Featured Blog, HoopJumper, Social Media, Social Media Best Practices
Welcome to the fascinating world of social media marketing! Today, we’re diving into a topic that’s close to our hearts and pivotal to marketing success – inclusivity and diversity. In the digital sphere, diverse representation isn’t just a...
by Brett Miller | Apr 1, 2023 | Brand Identity, Branding, Branding Best Practices, Featured Blog, HoopJumper
How does one create shareable brand experiences? For the longest time, consistency was the name of the game when it came to the success of a brand. Let’s say you owned several branches – you would want all of those branches to deliver the same customer...
by Brett Miller | Mar 14, 2023 | Brand Identity, Branding, Branding Best Practices, Featured Blog, HoopJumper
In this week’s blog, we’ll talk about the best way to make your brand stand out among the competition – by being bold. It is highly probable that the reason for varying levels of success among businesses selling similar products is branding. Branding takes on...
by Brett Miller | Jan 10, 2023 | Brand Identity, Branding, Featured Blog, HoopJumper
A new year is here – and with it comes new branding trends to look out for. As a business owner, you know how important of a role your brand plays in getting customers and clients. Branding trends evolve every year, as such our brand must reflect the...
by Brett Miller | Nov 21, 2022 | Brand Identity, Branding, Featured Blog, HoopJumper, Video, YouTube
How many interview-style videos are you using to market your business? Audiences today crave humanity and personality from their businesses. They crave authenticity, and the best way you can show them your business’s human side is by producing interview-style videos....