How many interview-style videos are you using to market your business?

Audiences today crave humanity and personality from their businesses.

They crave authenticity, and the best way you can show them your business’s human side is by producing interview-style videos.

If you were looking for a digital marketing agency, what kind of videos do you think would inspire more trust: a video that feels like you’re having a conversation with the people who work for that agency, or a flashy, big-budget ad telling you how great they are?

We believe you’ll probably land on the same conclusion as we would.

Gone are the days of flashy, flowery advertisements highlighting how great or important a business is – the more grounded your ads and videos are, the closer you are to your target audience.

If you haven’t been using interview-style videos before, here are five important reasons why.


Reason #1: They Make Your Brand Look More ‘Human’

Successful brands today utilize interview-style videos because they give the business that much-needed human face for their audiences to relate to.

This is because a lot of marketing has had a contrived, sterile feel to it, and while ads might look amazing, many of them just feel phony and forced.

Video interviews are more authentic; it helps the audience understand how willing you or your team members are to put yourselves out there, thus establishing that human connection that most audiences are looking for today.

This enhances the way you market your business because the idea behind such videos is that you must be passionate, genuinely love what you’re doing, and truly believe in the quality of your products and services that you’re taking that kind of risk to sell them.


Reason #2: They Show Your Audience That You’re The ‘Expert’

A survey done by Animoto showed that almost 75% of online consumers are more likely to make a purchase of a product or service when they can see a video explaining said product or service.

Interview-style videos can help you in this regard.

A sit-down interview with one of your product’s developers or team members, explaining the importance of what you do and the process behind your product or service provides great insight and information to your audience about the product or service you’re trying to sell them.

This establishes that your business is legitimately knowledgeable in your field of expertise, and it does so in such a way that it doesn’t look scripted and forced.

If you’re able to exude expertise in an interview, you’re showing that you’re an authority in your industry, and it can help boost sales by earning your audience’s trust.


Reason #3: They Build Trust And Confidence In Your Brand

In the same survey above by Animoto, they found that 58% of consumers think that businesses that produce videos are more trustworthy than those who don’t.

From this fact alone, it already establishes how just the act of putting out video content already makes consumers have more trust in your brand.

Imagine having your team get a video interview from you, the owner of the business, talking about your company, your products/services, and your passion for improving the lives of your clients and customers.

The result is a video that will make your business look more relatable because they know that the owner is willing to be interviewed.

We already know how popular explainer videos are, and I think getting that same information straight from the horse’s mouth could be even more effective.

One of the reasons for this is that in a conversation questions are asked, opinions are challenged, and you’re not just listening to some talking head drone on and on unquestioned, which means the person being interviewed really has to know their shit.

Allowing room for follow up questions and clarifications also helps to increase brand trust, because it shows you’re not afraid to be challenged and that you’re confident in whatever it is you’re selling.


Reason #4: They Help You ‘Recruit’ Employees As Well, Not Just Customers

A survey from Glassdoor asked people which factors are most important to them when it comes to looking at job ads.

Those who responded to the survey listed employee reviews as one of the most important factors, with 32 percent of respondents saying they look for these kinds of testimonials when they’re scrolling through job ads.

From this, we can already see how interview-style videos not only help you gain the trust of potential customers and clients, but they also have the wonderful effect of getting the confidence of job seekers out there.

Not only this, but it also helps weed out people who aren’t the right fit for your company because they will have already seen what your business is all about.


Reason #5: They Serve As Great Testimonials

This final reason is pretty much a summary of what’s been said above already, but it bears its own section.

We know how important testimonials are to building credibility and trust with your audience.

So imagine how valuable it would be to get two or three interviews with your current customers to post as testimonials on your website or to share on social media?

Interview-style videos such as this is useful not just for current marketing campaigns, but since they are testimonials from your customers, they can be used for a long time.


In Conclusion

Interview-style videos are a good way to build trust and establish credibility, aren’t they?

If so, you should be using them for your business!

And if you think that producing these videos takes a lot of work in post, don’t worry.

You don’t have to worry with hours of editing, optimizing and posting trying to make your interview-style videos good.

Just record a short video or audio on your iPhone/Smartphone and let HoopJumper do the rest.

Check out our Video Services today.