Are you simply picking color and typography abruptly for your designs or even branding? Well, you might want to think again.


Choosing the right graphic design and style features isn’t made randomly, and therefore should not be in the case of visual representation. The design’s different elements can positively influence customers’ decision-making and help motivate them to purchase from you.


However, choosing the wrong color and typography can only cause you to break some of the creative design’s mistakes, as well as drive away potential customers.


In today’s post, we’ll go over everything you need to know about colors and typography’s influence and how they impact customers’ behavior.


Why Colors Are Important


Colors and typography are two of the most influential and crucial parts of a convincing design, logo, or brand image. Because society has been programmed over time to make decisions with different intent, layout, or shapes, they have been shown to have a behavioral effect on customers.


Psychologists believe that humans have been predisposed to perceive colors and correlate them with certain values based on their discovery of color theory.


Colors helped humans understand specific conditions, including the safeness of eating foods, fruits, and other plants. Colors and fonts are also used to assess the weather and time. It helps people to keep away from dangerous creatures based on their color.


To describe the influence of colors, a comprehensive color system establishes six basic principles.


  • Color has a lot of different meanings.
  • Color significance is learned or genetically innate, depending on the situation.
  • The person seeing color makes immediate judgments based on their perception.
  • Color-motivated characteristic is compelled through an assessment process.
  • Color has an inherent influence on people.
  • Context plays a major role in color interpretation and power.


While it is a given fact, colors influence an individual. Color psychology recognizes this impact varies depending on personality, age, and gender.


The Impact of Typography


Font psychology is rooted to be fresher, trendier, and evolving, which also plays a key role in keeping your customer’s attention. Some definitive guidelines may have already been defined to determine their impact on behavior.


The deep connection between history and their practice is one explanation given why distinct type styles make you feel or relate to them in a particular way. Serif typefaces like Times New Roman, Verdana, Garamond, or Baskerville are used for publishing purposes. Additionally, it gives them a classic look. As a result, it exudes a particular sense and feeling.


Some basic font styles generate a good vibe based on their appearance and usage.


  • Serif – traditional, respectable, stable
  • Sans serif – simple, straightforward, sensible
  • Script – personal, feminine, fancy
  • Display – friendly, quirky, unconventional
  • Modern – smart, trendy, forward-thinking
  • Decorative – fun, unique, casual


Size, contrast, and spacing are other essential factors of typography affecting consumers’ behavior. They also have an impact on reading texts.


Smaller fonts may appear delicate and beautiful on the styling screen, but they are more difficult to see and read for consumers.


Your general audience may be less inclined to consider texts on a crowded background due to their diminishing capacity to see colors.


Using decorative or trendy fonts, consistent spacing, and paragraph formatting style might help make texts more readable.


Color and Typography: Their Influence on Consumers’ Behaviors


Fonts and colors are crucial components to enhance your marketing and branding strategy. They can help you set what mood or vibe you want to identify your business and strengthen brand values.


When coming up with new brands or products, more than 90% of online consumers focus on aesthetic qualities, and 85% say color is a chief deciding factor as to why they purchased a product. Many claimed they purchase products solely based on color.


Customers who read something well-designed in terms of image positions, typography, and style took less time to read. This meant they absorbed the information and felt much happier.


As much as you might just want to spread about who you are and what you do to your audience, this doesn’t imply you can easily choose everything that even halfway suits the impression you’re looking for.


Here are a few important keys when picking colors and fonts.


  • Do they make sense in light of the type of information you want to present?
  • What’s the relationship between them and the other elements?
  • Is your choice unique, clear, diverse, consistent, and has a humanized quality to it?
  • Are the themes, styles, and creativity are all in balance with the overall design?


Fonts and colors can leave a good impression when used effectively. As a result, they’ll make your prospects pay closer attention, feel whatever you want them to experience, and identify your brand with the persona you envisioned.


With the right color and typography, you can help improve your business’s marketing and branding strategy through visual representation. These design elements affect their purchasing decisions as you lean forward to generating leads and converting them into customers.


How we can help improve your marketing and branding strategy


Having standout colors and fonts for your brand allows the public to engage and look at your services. This is your visual engagement with clients that creates trustworthiness and effectiveness. Plus, it adds that personal touch from your brand story to characterize you professionally.


You need the right technology partner for your branding and marketing strategy.


At Hoopjumper, we make sure your business makes a major marketing impact. We guarantee your brand story travels everywhere.


We don’t want you to miss such an opportunity to grow and succeed. Make sure to take a look at our branding packages now!