Are you keeping up with the latest logo design trends of 2022?
We all know that your logo plays a huge role in defining your brand. People are more likely to remember your logo than any other aspect of your personal or business brand.
With that said, we listed down 7 logo design trends that will keep your brand in people’s minds and increase your engagement with them.
1. Playing Around Logotypes
Many logotypes nowadays have one or two of the letters replaced with a symbol. (A logotype is a logo centered around a business name or initials.) This expresses a unique idea to the viewer to make the logo stand out.
Because your logo is the main branding element of your business, it has to be timeless – it should leave a lasting impression to the people that see it. Of course, it is most important that it is also readable so they understand what the logo is all about.
You can play around with the characters in your logo as much as you want, but always remember to keep the logo comprehensible.
2. Freeform Designs
Freeform text is making a return (this includes sketches, scribbles and doodles) in the logo design trends in 2022. One of the most interesting aspects of this kind of design is that it showcases the brand’s personality.
Want to show your leads and clients that your business is bold, transparent and unique? Then freeform is the way to go! Quirkiness and attitude is the aspect of freeform logo design that hooks its audience in.
3. Layered Objects
Overlapping objects in a logo is another of the logo design trends that has made a comeback this year. From text, shapes and patterns, overlapping elements adds depth and contrast to the logo design.
Aside from using different objects in layers, you can also change the color in each layer to add personality to your logo. Just make sure to keep it within your brand’s color scheme so the logo doesn’t stray away from your brand identity.
Lettermarks (a.k.a. monograms) may be one of the oldest forms of logo design, but they are nevertheless out of trend. These kinds of logos that consist of only typography express professionalism and class, and they never go out of style.
Monogram design is perfect if your business’s name has initials that you can put into a logo. Keep in mind the font that you want to use, as the font will also be important in how people perceive your brand.
5. Using Geometry
Being the building blocks of design Geometric shapes are important to incorporate in your logo so you can convey the proper message to your leads and customers.
Shapes have meanings, and so it is essential that you understand the meaning of each shape so when you add them to your logo design, they not only look good but also give it the structure it needs.
6. Disappearing Letters and Text
Minimalism in wordmark logos is one of the most popular logo design trends this year. Having disappearing letters and text give your logo that air of mystery, arousing their curiosity.
This is perfect for catching your audience’s attention, but make sure that the objects don’t disappear in such a way that it makes the logo unreadable.
7. Glitches/Static Motion
TikTok and Instagram are the hottest things to date, there’s no denying it. This is the reason why glitches and static motion designs are making a comeback.
Not only do these logos give us the feel of the seventies and eighties, but it also presents the audience with a trendy feel when they think of your brand.
Whether your brand is classic photography or the future of hi-tech, this kind of design works because of its versatility.
Are you using any of these logo design trends for your brand?
If not, then don’t get left out!
We understand that building your brand is not a walk in a park for you, especially with your busy schedule, so don’t do it all on your own.
HoopJumper is here to help you take your brand to the next level.
We help independent professionals like you create, refresh and expand their brand so you will look professional and make more money.
What are you waiting for? Contact us today and let us build you a timeless logo that will make your audiences remember you.