Do you ever wonder why many small business owners and real estate professionals are turning the heat on social media? One most common answer is that it’s free, and most of your target audience is already using it. Many businesses utilize social media platforms along with their marketing strategies. However, many still don’t know how to maximize social media potential; these platforms’ engagement and connections can create for you. 

When you are on these platforms, the first thing to think about is how familiar you are with promoting your business. If you want to go out and use social media as your business marketing platform to promote your brand, products, or services, here are our top five picks. These should help you get rolling your brand awareness, engagements, target audience, build up your content and credibility.


5 Most Popular Social Media Platforms To Promote Small Businesses

Dynamic marketing skills and a good grasp are necessary if you use social media to promote your business. That’s why it’s important to pick the most suitable platform. It’s not just about generating clients; it’s also about being proactive and actively expanding yourself out there. 

Here are the five most popular social media platforms to strengthen your business and improve your online presence.



Facebook does make sense to a lot of people, and it remains a vital platform for your marketing strategy. Because on Facebook, you can meet different people from all walks of life looking for their dream house. Although Facebook isn’t new or fascinating, it has a lot of data, a large user base, and the ability to target your ads and promotions. 

Facebook’s business features are perfect for small businesses, aside from being the most likely site for your target demographic. When used correctly, ads can be highly targeted, providing excellent opportunities to generate leads, and become effective.

It is also a great place to track your past clients, collect good comments, and encourage referrals. It is less expensive and more effective to post your lead magnets, a short virtual tour video to entice your audience and generate a community.

Here are a few details proving you can find your potential clients on Facebook.

  • 70% of adults in the U.S. use Facebook every day.
  • More than half of the population visits their Facebook account
  • Over 65% of Facebook users are between 25 and 65 years old.
  • 70% of Facebook users have an income above $70k



Instagram is becoming increasingly popular among real estate professionals and small business owners in the past years. Instagram features a visually appealing platform ideal for tours, posting your images, improvements, and engagements. Maintaining an Instagram presence for your business and a zero to no cost advertising budget is worth the deal for your brand. Another of Instagram’s characteristics is linking it to your Facebook account. That means you can quickly manage both accounts. 

The business platform allows you to publish posts, stories, images and respond to messages and comment all in one place. Real estate for social media is quite visual in terms of content. That’s why high-resolution property images are at the heart of so many entrepreneurs and professionals for social media.

Here is a little data about Instagram users on why you should use it?

  • 32% of Instagram users come from the 25 to 34 age bracket.
  • 60% of users engage daily on Instagram stories, images, and product launches.
  • 80%  of Instagram users engage at least once a week.
  • 40% of adults report using Instagram.



People are talking and briefing the most recent, eye-catching news and what’s on trending. You can do all that and communicate to people about your brand or business on Twitter. Whether you believe it or not, millions of people follow tweets, trending, and the latest events. It is a regular communication medium for information and entertainment. Aside from its popularity, Twitter also creates a way for businesses to engage directly with their prospects and fresh leads. 

Real estate professionals and small business owners rely on the platform to keep their target clients informed and updated about their new listings. You can also use Twitter as a low-cost marketing tool to generate and grow your followers.



LinkedIn is an excellent choice if you work with commercial clients or investors as a social media marketing tool. It’s a business-focused social network where you can develop your expertise, thought leadership, engage and attract your ideal customers. It is intended for all types of professionals and businesses, with features to participate in conversations, post articles, advertise your brand, and look for connections. 

Entrepreneurs and business owners can use LinkedIn to find buyer and seller leads and promote their businesses. Keep in mind to stay focused on your marketing strategy so you can avoid deceiving yourself into thinking you’re establishing your brand properly.



Tiktok has received a lot of press, and it is a creative platform. Tiktok has gained a lot of professional following. This platform is an excellent way to connect with others through entertainment and creative videos. Remember, 80% of web traffic generated comes from watching marketing videos. 

If you’re a real estate agent wishing to network with other agents, learn a few tips and tricks of the game, or like visual touring your current house listings, Tiktok is a great place to start. What’s great about Tiktok is that anyone can create videos on the platform and have your audience discover them.


Why Social Media Is A Great Place To Promote Your Business

Although it may not appear a suitable medium for your sector, social media has its various perks. The typical person spends close to 2-12 hours every day on social media. Over 3.78 billion social media users worldwide get the chance to see your business, posts, and videos. As a result, your target audience is already on social media. So, why not connect with them there?

You can improve brand awareness, develop trust, client testimonials, and improve your customer experience by using social media to present your business better. People may not be ready to buy or even reach out to state a conversation, but if they notice you’re active, post your content regularly, they might be interested in what you have to offer.


Optimize Your Social Media Marketing

The goal of social media is to build your online presence, engage with people you know and those who don’t know you yet, and post your content based on common interests. 

At HoopJumper, we will help you better position your business so you can properly promote your brand or services. To maximize your marketing plans, goals and help you with which social media platform you should use, Hoopjumper is the right technology partner for you.

Want to learn how you can achieve high-quality marketing through our solution?

Let’s set up a social media review for your business and explore our social media packages.